Hi. We’re Break The Ice.

And your brand’s about to get real interesting.

No fluff. No fakery. Just bold strategy, authentic content, and a whole lot of fun that gets your audience obsessed with what you do.

I get asked all the time what my niche is and who I work with. The answer is pretty straightforward.. if you are a business and you want to show who you are and have a little fun while you’re at it then you’re in the right place.

Work with Me

Our Approach

Listen First

Before we touch a camera, type a caption, or even think about a hashtag, we listen. Like, really listen. We dive deep into your story, your goals, your audience, and all the little quirks that make your brand the one-of-a-kind gem it is. This isn’t a “tick-the-box” questionnaire, it’s a real conversation that helps us see your business through your eyes (and sometimes shows you a side of it you didn’t even know was there).

Custom Strategy

We build a strategy that fits your brand perfectly, speaks your audience’s language, and aligns with your goals. Whether we’re surfing the latest meme wave or mapping out a sleek, long-game content plan, we pick the right plays for your brand’s big win.

Create with Impact

We make content that stops thumbs mid-scroll. Bold visuals, clever captions that sound like an actual human wrote them (because one did), and creative that makes people feel something. Every post, video, or story we create has a purpose, whether that’s sparking a conversation, driving clicks, or building trust that lasts.

Refine & Grow

Marketing isn’t a “post it and pray” situation. We watch what’s working, tweak what’s not, and keep your brand growing stronger. Your strategy evolves with you keeping you ahead of the trends and your competition wondering what you’ll do next.

  • Hundreds of campaigns executed

    each designed to build engagement, brand awareness, and conversions.

  • 4+ Years of Marketing Experience

    Across web and print

  • Community Advocate

    For a more inclusive world

Goulburn Women in Business

We set out to create more than just a networking group, we built a warm, inclusive, and buzzing online hub where women feel celebrated and supported. Through spotlight features, engaging conversations, and content that feels real (because it is), we’ve helped foster genuine connections and a sense of belonging. The result? A thriving community running on collaboration, pride, and personality.

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Case Studies

Top Shot Printing & Framing

Our mission? Put the people behind the brand front and centre. After a week of testing engagement patterns, we built a strategy that skyrocketed results in just one month, views up by 3,545%, accounts reached up 898.6%, and non-follower views up 2,505%. By showing the faces, stories, and personality behind the business, we turned their online presence into something vibrant, relatable, and totally unmissable.

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Creative Space

Starting from zero, we built an Instagram community that’s now buzzing with record-breaking interactions and fully booked classes in under a month. The owner was stepping into the spotlight for the first time, so we made sure the strategy was rooted in kindness and authenticity. Together, we created content that felt comfortable, honest, and approachable, building a real connection with the audience and setting up the brand for long-term success.

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What Businesses Are Saying About Us

“Jane was super helpful with creating a content calendar for my small handmade business. Lots of detail has been provided and easy to understand. She has made the whole process simple enough to implement and has some really great ideas.”

— Bucks & Belle Creation

“The structured plan for my social media strategy was very thorough and well thought out. I felt like you have really nailed my brand and I can’t wait to start implementing these ideas right away.”

— Evie and Indi Co

Get in Touch!

Schedule a free 1 on 1 introductory session with us to discuss your marketing needs.

Book Consultation

FAQ

  • We break the ice. Duh. Jokes that means we break down the barriers that are prohibiting you from truly connecting with your audience with a whole lot of strategy. That means social media management, content creation, strategy, creative direction, email marketing, blogs, copywriting, PR
 and yes, making you look really good online without you having to lift a finger.

  • Nope! We work with brands of all shapes and sizes,from small start-ups finding their voice to established businesses who want to spice things up. If you’ve got a personality (or want us to give you one), we’re in.

  • It depends on what you need and how much magic we’re bringing to the table. We’ll chat about your goals, figure out what’ll get you the best results, and give you a quote that makes sense for you (and your budget).

  • Not at all. We can work with you anywhere—Zoom calls, emails, carrier pigeons (okay, maybe not pigeons). If you’re online, we can make your brand shine there.

  • If you want us to—yes. We can run the whole show for you, or we can give you the strategies, tools, and content to run it yourself like a pro. Totally your call.

  • Some results happen fast (hello, viral post), but the real magic is in the long game—consistent strategy, killer content, and building a community that loves your brand. We’ll set realistic timelines so you know what to expect.

  • Yes! Whether you need a single killer campaign, a website glow-up, or just a big creative push for a launch—we’re down. But we also love long-term collabs where we can grow your brand over time.

  • Perfect. That’s what we’re here for. We’ll listen, figure out your goals, and build you a plan that actually works—without confusing marketing jargon.

  • Because we’re not here for awkward small talk—we’re here to start the conversation, get people noticing your brand, and make sure they remember it.

CONTACT US TODAY